Freddy has founded, grown and led organisations in Europe and Africa.
Most recently Freddy co-founded an education & talent development company here in Kenya. Before that she built an e-commerce company in the UK.
Prior to this Freddy ran a Kenyan technology company and chaired AVP, a global NGO focused on education & talent development.
Freddy began her career in media and marketing at WPP, Scangroup's parent company.
She is currently working with CDC, the UK's development finance institute.
She is also an advisor to and investor in Nova Academies, Spire Education and ADMI (Africa Digital Media Institute).
Freddy holds a BA from Oxford and an MBA from Harvard Business School.