Rose Mwaura, Marketing & Business Development Manager - Federation of Kenya Employers

Rose Mwaura is an intelligent mature Business Management Professional with a wealth of experience in sales and marketing, as well as total management of business operations. She holds 15+ years of working expertise in both the fast-moving consumer goods and the service industries.

 She is currently pursuing her PhD in Leadership and Management with Management University of Africa (MUA). Rose holds an MBA, Strategic Management and a Bachelor of Commerce from Daystar University, having majored in Administration & Management and minor in Marketing. She is a holder of a Postgraduate Diploma in Business Management from the Kenya Institute of Management (KIM) and an Executive Diploma in Industrial Relations from United States International University- Africa in collaborations with FKE among other trainings.

Rose is an all-round expert who balances both qualitative and quantitative skills in an impactful delivery. She excels at program management, lobbying and advocacy, public relations, budget planning and adherence, people development, resource mobilization, corporate communication, skills-based training and mentoring.

Rose is passionate about influencing the world professionally and socially through imparting new skills and knowledge in management training programs and networking forums. She is involved in National TVETA curriculum development and her contribution being in the area of value life skills and soft skills. She is also a Board member at Daystar University Alumni Association and very instrumental in chapter and Projects development.  She is motivated by formulating and implementing of marketing, business and communication strategies which are geared towards the achievement of corporate goals and culture of customer service excellence.

For the last five years, she has been involved in developing and implementing membership management programs, business development initiatives, corporate communication strategies, marketing strategies, resource mobilisation, building both local and international partnership portfolio, public relations events and activities, and training employers on customer service excellence best practices while    formulating and successfully implementing programs that enhance customer service excellence delivery.

She spends her free time building her knowledge on various fields through reading books of interest and networking with youths while mentoring them on employability skills.