Artur is the Regional Franchise Manager (RFM) for the Coca-Cola Company in East Africa responsible for seven markets (Ethiopia, Uganda, Mozambique, Eritrea, Somalia/Somaliland and Djibouti). Before that was the RFM for five markets in Central Africa (Angola, Namibia, Botswana, Lesotho and Swaziland). In this role he oversees every aspect of the business within his regional mandate.
Mr. Miranda´s 26-year career and experience is built across Humanitarian and Proselyting Missions, Military Communications Service, IT, FMCG, Luxury Goods Brands and Consumer Electronics industries gained across Europe, USA, Middle East and Sub-Saharan Africa. His career in business started in Brand Management within the IT industry, moving on to FMCG where he built competencies in other areas of the business including Consumer Sales & Marketing, Strategy, including Customer and Commercial Leadership, Business development and General Management. Artur has been with the Coca-Cola Company for over 6 years in various leadership roles.
He is a very hands-on person, with a personal interest in cross-industry partnerships as a means of breaking down cultural and racial barriers and which are critical contributors to broader community development.
Artur has an MBA from the European University based in Geneva Switzerland as well as other graduate qualifications from the Portuguese Catholic University and Universidade Independente of Lisbon, Portugal.