Sixty leading brands nominated in Careers in Africa Employer of Choice Awards 2017

Johannesburg, South Africa: 10 October 2016

The World Bank, GE, East African Breweries Ltd, Microsoft, British American Tobacco and MTN are just a few of the brands shortlisted for the 2017 Careers in Africa Employer of Choice Awards, the only Pan-African employer attractiveness awards voted entirely by the global African talent pool.

Brands cannot enter these awards directly, as the nominees are drawn from a survey of the global African talent pool, in which more than 20,000 African professionals have so far provided their views via the most wide-ranging employer attractiveness survey on the continent. The uniquely democratic nature of these awards makes receiving a nomination a particularly notable achievement for the 60 brands listed across 18 categories.

The Awards will be presented at an exclusive ceremony and networking event in Johannesburg, South Africa, on 3rd November 2016. This event is hosted by Afreximbank and supported by Pernod Ricard and Coca-Cola Beverages Africa. This event is part of the Talent Agenda Series HR Conference, the key forum for the continent’s human capital development which welcomes more than 30 speakers from major employers and leading experts such as Willis Towers Watson, KPMG, Visa and Steelcase.

Rupert Adcock, Managing Director of the Global Career Company, said of the Awards

“It is fantastic to see employers in Africa being recognised for their impact in the talent pool. The human capital challenges facing Africa, and the wider continent, will be solved by employers delivering great things for their current and future talent.”

In the Study behind the Awards, Global Career Company with support from professional services company Willis Towers Watson, found significant information on the attraction drivers which matter to East African talent, with reward, learning and development, and leadership all featuring.

Yves Duhaldeborde, Director at Towers Watson comments: “This research adds a great deal to the debate on how we compensate workers in Africa. Employers need to look at how to incentivise their workforce through initiatives that encourage new skills and promote opportunities to make a difference to the organisation. “

For more information on the awards please go to www.talentagendaseries.com

Careers in Africa Employer of Choice Awards 2017 Methodology Notes

The Careers in Africa Employer of Choice Awards are the only employer attractiveness awards based entirely on the votes of the global African talent pool. The Awards cannot be entered by brands, so there are no entry fees, no entry packs and no lobbying for nominations. Brands are simply voted among the most attractive by their prospective talent, or they are not included.

The votes which make up the Awards are drawn from the Careers in Africa Employer of Choice Study. This is the continent’s first employer attractiveness study, completed at scale (by more than 20,000 professionals) from an external talent pool. That is, a survey of talent not currently working for the organisations they are reviewing. Therefore, the Awards are reflective of the impact of employer brands and value propositions on the talent market.

The survey provides a vast amount of data, with almost 100 questions completed per respondent. To draw out the Award results from this data requires a rigorous methodology which gets to the heart of what it means to be an Employer of Choice.

The make-up of an Employer of Choice is multi-dimensional. Popularity and brand awareness matter, as this drives the volume of applications and the ability to source. Equally important though, is the likelihood of an employer being selected over its rivals by talent with multiple offers. Finally, in a competitive talent market, the granularity of the value proposition by attraction drivers also plays a role, with the perception of the employer’s ability to deliver the right employment deal a critical factor in the decision making process talent goes through.

To reflect the multi-dimensional nature of Employer of Choice status, the Awards are judged on an Index created from the survey results. Employers are ranked by a combination of popularity, choosability and perception across key attraction drivers, all of which are provided in the data from the survey. Only by scoring well in all aspects can a Careers in Africa Employer of Choice Awards nomination be achieved.

The nominees for Careers in Africa Employer of Choice 2017 reflect the highest scoring brands overall, within their sectors and for key themes in attractiveness. They are an exceptional group of employers who have fired the imagination and aspiration of the global African talent pool.

List of Categories, Category Criteria and Award Winners

The full list of sixty nominees across eighteen categories can be viewed here: http://www.talentagendaseries.com/pan-africa-awards-nominees/

About Global Career Company

Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for Africa. Established more than 14 years ago, the Company delivers a range of recruitment services through a diverse team of sector and market specialists and a range of well-known regional brands, including the highly successful Careers in Africa and Careers in Maghreb initiatives.

By maintaining relationships with key partners worldwide, by building on a track record of credibility through successful outcomes for clients and candidates, by continuing to extend our leadership of knowledge in this market and by offering excellence across a diverse mix of industry, function and market requirements, we have become, and will remain, the consultancy of choice for more than 550 leading employers across Africa.