Alex Mugan, Marketing Director, GLOBAL CAREER COMPANY

Alex’s approach to the Marketing function centres on value proposition, the creation of a compelling story and the need to re-position Marketing at the core of the commercial approach in a changing business environment. He is a graduate of the University of Cambridge with an MA in History, whose curious professional background includes stints as a semi-professional football manager and a chef. At Global Career Company, Alex’s teams produce both the Talent Agenda Series and Careers in Africa Employer of Choice Study, in addition to supporting the delivery of Recruiting Excellence for Africa by positioning the biggest brands to meet the brightest talent. This combination of remit and exposure gives them a unique insight into the challenges and opportunities of the African talent market.